The Tennessee Department of Agriculture has added a new twist to that national “Got Milk?” branding campaign.
It’s “Got Tennessee Milk?”
State Department of Agriculture Commissioner Jai Templeton announced recently that MTSU and Crossville, Tennessee-based Sunrise Dairy are the first to carry the Tennessee Milk logo on their dairy products being sold publicly.
Templeton made the announcement in Middle Tennessee State University’s School of Agriculture Stark Agriculture Building, with more than 30 state, dairy industry and MTSU students, staff and administrators on hand.
Milk receiving the state’s Tennessee Milk designation must be entirely sourced, processed and bottled in Tennessee. The program is administered by the state Department of Agriculture, and milk was named the official beverage of Tennessee in 2009.
According to Commissioner Templeton, “This logo allows consumers the opportunity to support Tennessee dairy farmers, who are facing challenging times right now. We appreciate the Tennessee Dairy Producers Association for supporting the enabling legislation, assisting TDA on the development of the logo and promoting the program to producers and processors.”
